Whole Foods will offer a new product early next year called Y Water - this vitamin-infused, flavored
organic water drink is aimed at children and comes in a fun Y-shaped bottle that doubles as a toy. The drink itself comes in four low-sugar flavor varieties aimed at different target areas of the body - bone, muscle, brain, and immunity. For example, Y Bone water has calcium and other vitamins mixed with organic black carrot juice, strawberry, banana, and a touch of spearmint oil while Y Brain water has zinc,
rosemary, lemon and caramel. The bottle can be reused as a toy as it has special connectors which allow kids to stick the bottles together to form "lego-like" constructions. The product, while innovative, has met with both enthusiasm and harsh criticism with discussion ranging from health benefits (or detriments like cane sugar) to whether reusable packaging offers a good "green" solution when perhaps it would be better if plastic bottles weren't being manufactured at all. Well, people will always have opinions about these things....but I think the design is really creative and it will be interesting to see whether it is worth it to parents and kids to spend a whopping $1.69 per bottle.
(ht: Business Week)